Who or What is Seneca?


The genesis of adopting the name Seneca, initially came from a connection to Larry’s family – all of whom are strong and very independent women. Along with his wife Christy, who herself was a pioneer in commercial real estate, Larry takes immense joy and pride in the fact that his four daughters are successful and happy women each excelling in their chosen paths.

If one thinks about the history of women seeking independence and fairness in America, one inevitably must consider the first women’s convention held in Seneca Falls in 1848.  This powerful movement inspired the origins of our company’s name.

While considering the name Seneca from that perspective Larry and Christie came upon the Roman philosopher Seneca (the Younger) – born Lucius Annaeus Seneca (4 B.C. to 65 A.D.) who was a writer and playwright, philosopher and is most identified with the Hellenistic philosophy of Stoicism.

Seneca is quoted daily in modern life and his embrace of virtue and good works created a contrast to philosophers consumed with the theoretical.

“It is the power of the mind to be unconquerable.”

Inspires us to THINK BOLDER.

Luck is what happens when preparation meets opportunity.”

Inspires us to RISE HIGHER.